BeautyKO was born from the desire to bring famous Korean beauty products closer to you.

I'm Iulia and before founding BeautyKO, I was a flight attendant for one of the largest airlines in the world. Thanks to this job, I had the opportunity to travel, see wonderful places, get in touch with different cultures and discover special products. However, I have always remained loyal to Korean cosmetics. When I discovered them, in Romania, they had not even been heard of. Thus, I decided to make exclusively Korean skin care products available to everyone.

You're probably wondering why I've stayed loyal to these products? My answer is simple: the promised result is always respected. I say this because, on BeautyKO, you'll only find original Korean products that I've used over time and that have never disappointed me.

Being constantly on the plane and traveling to destinations where it was very hot and humid, and then arriving in destinations where it was very cold, I was faced with a skin that was sometimes dehydrated, tired, then acne-prone and with a tendency to gain weight. As a result, my skin was extremely stressed and went through all the stages and skin types over time. Depending on the needs of my skin, from that moment on, I applied an appropriate treatment. Korean cosmetic products were always the ones that managed to give my skin that boost of energy, brightness and hydration.

In the evening, I would apply the seven steps of the Korean skincare routine, and in the morning I would have clean, bright skin, even if twelve hours earlier I had just landed from Los Angeles or Australia.

I strongly believe that a beautiful face means the care and attention we give to our skin every day. Regardless of our age, we must constantly care about skin maintenance, with appropriate products. The more we take care of our face, the more beautiful and brighter it will look for a longer period of time. So, beauty and youth are in our hands and in the respect and care we show our skin at every moment.